3. How do we use your information?
We may use the Personal Data we collect for the following purposes:
I. Provide our products - to deliver our products, as well as to administer our systems and accounts;
II. Surveys – to ask for your opinions or comments on our products and to conduct other surveys;
III. Customised Content - to provide customised content and layout on our Platforms.
IV. Analysis Purposes - for assessment and analysis of our market, customers, products, and other Services, and to create sales, marketing and promotional plans and programs;
V. Service Improvement – to enhance our Products and the user experience and to develop new products and services;
VI Customer Support Services - to provide customer support services, product training and education to users;
VII. Crime Prevention - for the prevention or detection of fraud or crime;
VIII. Business Purposes - for business monitoring and internal record keeping;
IX. Legal Obligations - to comply with our legal obligations;
X. Training – for staff training and quality assurance purposes, particularly in relation to our customer support representatives; and
XI. Updates - to communicate with you, including communicating with you about your account, profiles or transactions with us, giving you important information about your products or other Services, sending you notices about any material changes to our Privacy Notice, and, where permitted by you and applicable laws, marketing, sending you offers and promotions for our Services.
The law allows us to use the Personal Data as set out above on the basis that the processing is necessary for the performance of a contract with you, or we are acting in our "legitimate interests". i.e. we have good, sensible, practical reasons for processing your personal data which is in the interests of the Company. To do so, we have considered the impact on your interests and rights, and have placed appropriate safeguards to ensure that the intrusion on your privacy is reduced as much as possible. You can object to processing that we carry out on the grounds of legitimate interests. See the section headed “Your Rights” below to find out how.
Marketing communications
The Company may use your Personal Data to provide you with email notifications and other communications by email, post, telephone, and/or text message (SMS), on the basis that such use is necessary for the purposes of the legitimate interests pursued by us.
Combining Personal Data
We may combine the Personal Data that we collect from you (including information received from our affiliates) to the extent permitted by applicable law. For example, we may combine various different databases that contain your Personal Information to allow us to provide better support services and more personalised content (such as, marketing).